Any idiot can cut costs. Knowing which costs can be cut, delayed or marginalized is the trick. Money is always a scarce commodity. Always look for a low cost alternative. It’s always there - you just need to look for it. Find it and assess it before making your final decision. Ask yourself, “Is it really necessary?” when you select an expensive solution. Beware the Costco syndrome - do not buy 20 years of toilet paper to save 20%. Always keep unit cost aligned with opportunity cost.